We at IKEA belive that play is an essential part of everyday life! It fosters creativity, relieves stress and helps bring people together. But we know adults and children often approach play very differently. Kids like to scatter things all over the floor, and for adults, play feels a bit disorderly. But this clutter is part of the play, and the child’s inner story keeps going even when they aren’t playing – their imagination is endless. We want to remove these barriers and enable more play around the world.
The result is BYGGLEK, a range of fun storage solutions that create more room for play in the everyday. Many of us have our own stories of playing with LEGO ® bricks. BYGGLEK allows kids – and adults – to escape into their own stories. And when it’s time to clean up, their creative worlds don’t have to be taken apart. The boxes can be displayed, storing stories for later. The creativity continues, and it’s easy to pick up the play again and again.
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