Veggie hot dog – plant-based goodness

Veggie hot dog – plant-based goodness

We have challenged ourselves to develop a delicious veggie hot dog for the IKEA Bistro – a plant-based, more sustainable option to our much loved iconic hot dog. But why make a hot dog without meat? First of all, because simple mathematics tell us that plant-based foods need less resources, less water and less soil to feed just as many, while making a smaller carbon footprint.

Secondly, we think healthy and sustainable food should be delicious and affordable, and we want to make it easier to make better everyday choices. So, when you think about it, a veggie hot dog makes perfect sense.

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“ There is no point in creating a more sustainable option for our customers if it isn’t tasty. With the new veggie hot dog, we can inspire and enable customers to choose a plant-based, more sustainable option at an affordable price. ”

Michael La Cour, Managing Director at IKEA Food Services